Rajasthan Royals are a franchise in the world’s second biggest sports tournament, the IPL, watched by over 1.5 billion fans globally. The Royals are award winners in digital marketing and have over 9 million fans on social media.
The brief was to create a new app and website that is fan-first and makes the Royals brand the most entertaining in cricket. Yellow Panther created the highest rated fan engagement app in the IPL hosting an array of ground-breaking features such as augmented reality, live scores, exclusive content, premium chat rooms, gamification, podcasts, in-built shop, videos and much more. The app truly puts the Royals at the forefront of fan engagement.