Rajasthan Royals are a franchise in the world’s second biggest sports tournament, the IPL, watched by over 1.5 billion fans globally. The Royals are award winners in digital marketing and have over 9 million fans on social media.
The brief was to create a new app and website that is fan-first, plugs into their CRM provider and makes the Royals brand the most entertaining in cricket. Yellow Panther created the highest rated fan engagement app in the IPL hosting an array of ground-breaking features such as augmented reality, live scores, exclusive content, premium chat rooms, gamification, podcasts, in-built shop, videos and much more. The app truly puts the Royals at the forefront of fan engagement.